Resources for Marketing Information

World Wide Web Sources:  

Bureau of Labor Statistics http://stats.bls.gov 
        Information provided by the Bureau of Labor Statistics.
        To find consumer spending information, look for the section on:
                    Demographics-- Click on the link Consumer Expenditures.
                                Examine the tables for General Overview.  Also, to define terms,
                                examine the Glossary.

Bureau of the Census http://www.census.gov
        Information provided by the Census Bureau.
        Use Subject Guide A to Z index or browse links for People or Business

Federal Reserve http://www.federalreserve.gov/
        The Federal Reserver supervises and regulates banking institutions and protects the
        credit rights of consumers.  This site provides information on consumer credit and
        finances.
                    Examine information under the link Research and Data
                            Look for Statistical Releases (Consumer Credit) OR
                            Surveys and Reports (Survey of Consumer Finances)
                    Also, use the search feature to find information (e.g. college students and
                    credit)                            

National Center for Education Statistics http://www.ed.gov/NCES
        This Center provides various statistics about Education in the United States.
        Useful information may be found by looking in:
                    Encyclopedia of ED Stats
                    NCES Fast Facts
                    or, by Searching the Web Site
                            (Note - Make sure to use statistics for Postsecondary Education)

Institute of International Education http://www.iie.org/
        The Institute provides various statistics about international students enrolled in
        Postsecondary Education.  Make sure to examine the statistics for International
        Students in the Opendoors Web Site (published by the Institute).  You may go directly
        to Opendoors at http://opendoorsweb.org/ 

FirstGov:  Your First Click to the U.S. Government Information http://www.firstgov.gov/
         Search Engine to 47 million U.S. and State web sites.

Gallup Polls/Surveys http://www.gallup.com/

American FactFinder http://factfinder.census.gov 
        Another Census Bureau site providing information on population statistics by state and by county.

  Credit Card Nation http://www.creditcardnation/Free/website/www/ 
        This is the web site of Robert Manning, the Gannett Professor of the Humanities at
        Rochester Institute of Technology.   Site includes info on two studies by Manning
        about credit cards on campus, and links to many articles on the subject
         from publications around the nation. (Click to "media reports" and "activities," for
         example.)  This description is from the Iowa State site
        http://www.state.ia.us/government/ag/College_Credit_Advisory_8_01.htm.   
        You may want to check the Iowa State site too.

            Check out http://www.campusfood.com. This is a clever idea.  Restaurants that are
            near colleges and universities provide online ordering services.  Wouldn't it be great
            to have a link to Ruby Tuesday off of  the college's main web site?!?!?! Imagine
            going to the site and ordering off of the menu--ONLINE! 

Reference/Databases Resources:

• Standard and Poor's Industry Surveys Reference 332.67 S785s
  (Also, available on the Web at http://www.netadvantage.standardandpoors.com/)
      Search for Ind. by Company.
              Examine links Industry Trends and Industry References.
              (Note - Industry References will lead you to Web sites that may provide
              information for a fee.)
  
• Statistical Abstracts of the United States Ready Reference 317.3 U581s
  (Also, available on the Web at http://www.census.gov/prod/www/statistical-abstract-us.html) 
  
• Statistical Handbook on Consumption and Wealth in the United States Reference 339.41 S7975 1999
  
• Tennessee Statistical Abstract 2000 Ready Reference 317.68 T297 2000
  (Also, available on the Web at http://cber.bus.utk.edu/tsa/tsa2000/t2000.htm)
  
• Center for Business and Economic Research at UTK http://cber.bus.utk.edu/ 
          The Center for Business and Economic Research conducts research on national
          and state economic trends for UTK, state agencies, and public and private
          organizations.  The Center collects, analyzes, and disseminates
          data on the demography and economy of Tennessee
  
• Knox Area Chamber Partnership http://www.knoxvillechamber.com/ 
          Provides lists of businesses in the Knox County area.
  
• Blount County Chamber of Commerce http://chamber.blount.tn.us/chamber/ 
          Provides lists of businesses in the Blount County area.
  
• Tennessee Department of Economic and Community Development - County Profiles
          http://www.state.tn.us/ecd/index.htm 

Other Web Resources of Interest

University of Michigan Document Center: Statistical Resources on the Web--Consumers
        http://www.lib.umich.edu/libhome/Documents.center/stcons.html 

American Demographics Magazine Online www.demographics.com  

The Dismal Scientist http://www.dismal.com
        The Dismal Scientist provides proprietary economic research through its RFA
        subsidiary (www.rfa.com) and also operates several economics-related web sites,
        including The Dismal Scientist® (www.dismal.com), the Web's most trafficked site for
        economics, and  USeconomy.com,  which offers professional economic research
        reports on a pay-per-download basis.

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