PLS 321 - The American Political Process
Monday 2 October
Voting (& Voting Models) In America
Voting Models - How and Why do we vote the way(s) that we do in America? Is there a Rationale...or a Pattern?
The key(s) = get as many voters within the electorate to vote for your candidate
Population >>> VAP >>>> RV >>>LV >>>>Actual Voters!
MODELS
First - Environmental V. Campaign:
ENV=The big issue(s) in society matter (The 9/11 800lb Gorilla) The Electorate is shaped by the "environment"
CAMP= Issues do not matter - a masterfully (or horribly) run campaign can turn the electorate towards your candidate ('60, '84, '92, '88)
Second - Models created by political analysts
CLASSICAL - Voters will review the candidates, the views of the political party (platform) in which the candidate is allied, and platform and then make the most logical choice (civics book)
Oops - the Party (politically) that is, is over Candidate>party
Classical Model struggles
SOCIOLOGICAL
Organized Rationality
"A person thinks political as he is socially. Social characteristics determine party preference." Lazarsfeld and Berleson in Elmira NY
Three major Socioeconomic Factors
Class -occupation, income level, soc status
Group - religion, race, ethnic background
Place of Residence - rural v. urban ; region of the nation
Also the first evidence in terms of how people vote...but also WHICH people vote the most consistently
(rich > poor, nonminority > minority, non-South > South)
Currently MASSIVE SEGMENTATION of the Sociological model!
SOCIO-PSYCHOLOGICAL - Angus Campbell & others
Increasing complexity built into model
Increasing discord w American Voter - "Ignorant"
V. O. Key - DO NOT DISCOUNT VOTER - they are making more careful decisions than we are giving them credit
PERSONALITY - Style over substance (Ike, JFK)
ISSUES - Not as known is post-party world, party-switcher, split-ticket voter.....icky! (not classical/rational)
PERFORMANCE of the candidate at time of the
Dependent - Classical (Party ID and Partisanship)
V.
Responsive - issue-oriented and more focusing on immediate election (revisionism)
AND ALSO
Retrospective v. Prospective
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Where do YOU fit in on the political "map?" :-)
Voter Turnout NES Voter Turnout Prez NES Voter Turnout Congress
Turnout within SubGroup - Demographic and/or political
THE RATIONALE
Election Types
Maintaining
Deviating
Realigning
Converting
Voting and Education - ZAP
http://www.cnn.com/ELECTION/2004/pages/results/states/US/P/00/epolls.0.html
http://www.electionarchive.org/ucvAnalysis/US/Exit_Polls_2004_Edison-Mitofsky.pdf
APSA - Elections and Voting Behaviour
New York Times - Cook Political Report 21 Sept - 2002 Election
New York Times - 47 Most Competitive House Races
Washington Post OnPolitics - Election 2002